Vertical Lures is a lure designer & manufacturer out of Pickens, South Carolina dedicated to bringing innovative & high quality baits to the market. VL owner, Eric Harrell, is very excited about the opportunity to team up with veteran Pro, Randy Howell, in 2008; "We have been patiently waiting for the ideal partner to surface who would allow us to promote the Vertical Lures brand nationally...to join forces with Randy and be included on his list of respected sponsors, is a huge honor. We look forward to working with & supporting him in '08, and for years to come."

Equally as excited about the opportunity is Randy Howell; “I am thrilled for the opportunity to represent Vertical Lures in the upcoming Elite season. Vertical Lures' innovative products have made a quick impact in the tournament fishing world. I am excited to have a new arsenal of lures and I truly believe that the JigX and TubeX will increase my success in 2008!"

As Randy mentions above, the "Jig X" (also in Football style) is known for it's revolutionary rear eye & line tie. This simple concept allows the line to thread unobstructed through the jig head, and tie at the back...resulting in significantly less snags due to the 100% protected knot, and eye. Watch the live Demos and check out the Vertical Lures line of products that Randy will be utilizing on line at, www.VerticalLures.com


To learn more about Randy Howell's 14 years of Pro tournament experience, beliefs, and successes, please visit his site at www.randyhowell.com.